W Hotel just had their soft opening Saturday night.
Seems to have minor buzz around the London; however, not sure about it's maximum potential yet. Heard that many of their staff was recruited from Sanderson, some customers too by the staff. Regular tricks to bring in the numbers.
Spice Market London is based right behind ChinaTown and middle of Piccadilly. Perfect location for tourists and Londoners. Haven't heard many great comments about the 'crowd'; however, can't judge for myself until a dinner at the Spice Market.
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