'Roomy and functional' was the main selling point for a brand I usually associate with 1990's pastel backpacks.
Kipling's display of their 'clutches' on Regent's Street grabbed my attention as I was heading to Momo's for drinks and desserts.
The problem I have with this range is that the items are all made in China, therefore is cheap in price. For such a well design and 'functional' bag, they could have invested some money into having it made in Europe - particularly Italy.
The features I find really annoying about their website!
1) When you first go onto the webpage, the images that loop are looping way too fast for the customer to read. Useless if you actually want customers to read what you're trying to advertise.
2) The images used to preview the range is too tiny. We don't all have time to sit there and click on each image.
3) Once you do decide a style of clutch/bag is interesting, the
views are limited to two or even one image. How are customers supposed to imagine how the bag could be held, opened, zipped, etc....?
4) The images that are supposed to correspond to the style of the bag is not consistent. Ex: Lottie and Lottie L has images of different bag sizes, the customer wouldn't even know which they are buying
5) Although there is a 'Quick Buy' option, there is no 'Quick Preview' instead. The first step is allowing the customer to view products easily and quickly then they could check out.
Anyway, they are only just
my comments. Feel free to oject otherwise after taking a tour on the
site.
